Chobani came to Samaritan Display Group with the idea of controlling shelving space in grocers. Thus preventing competitor products encroaching product space while Chobani products are sold out. What was presented was a modular, injected molded, semi-permanent tray. This product has the ability to grow in width and depth to accommodate an assortment of Chobani products, and while empty still presents Chobani branding to the shelf space.